Top Trends in Digital Marketing 2017

Some of the biggest Digital Marketing Trends in 2017 that many enterprise marketers are following as digital marketing has gained a lot of popularity in 2016 with large and medium-sized businesses creating their online presence and promoting their services. ‘What’s New in Digital Marketing?’, ‘What’s Hot Trends in Digital Marketing?’ and ‘What’s Next in 2017 […]

Business Model and Strategy

Business model and business strategy are used interchangeably in the business world; however, they are not same. There is some difference between the two, a management professional should know how and why they are different to effectively apply either concept strategically. In simple terms, a business model is concerned with the core processes of a […]

How to start a Blog Step by Step

Blogging is one of the best ways to learn Digital Marketing. It’s not about writing an article but also to promote it through the Internet so that people could read your article. It’s like cooking a delicious item for your friends or family and get some appreciation from them. You won’t get that much of […]

Digital Marketing – Introduction

Nowadays we all know about the buzzword Digital Marketing. This is one of the most on demand career option in today. So this topic is just an introduction or overview of Digital Marketing. What is Digital Marketing? In my previous post, we have discussed what is Marketing. Now it’s time to define Digital Marketing. In […]

Types Of Demand in Marketing

The art of Marketing is changing day by day. Now Marketing has become a permanent part of any Organization. Thus the Marketers are also improving their skills and the way of their thinking style. Any Organization whenever thinks about a new product or services, it is mandatory nowadays to analyze the demand. There are Generally […]

Marketing Mix 4P’s & Extended Marketing Mix 7P’s (with 7C’s of Service Marketing)

Marketing mix is a systematic and balanced combination of the four inputs which constitute the core of a company’s marketing system – the product, the price structure, the promotional activities and the place or distribution system”. These are popularly known as “Four P’s” of marketing. Let us discuss these 4p’s in details-

Viral Marketing And Artificial Demand

Viral Marketing and Artificial Demand both are different concepts of Marketing but if we look closely we can find they both are similar to each other. Viral Marketing can be defines as a marketing technique that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product […]

Marketing Vs Advertisement – A Quick Analysis

In general terms, many people think that Marketing is nothing but Advertising which is not completely wrong because ultimate aim of marketing is to drive sales by creating an awareness about the product or services to the customer. But for a marketer or a marketing professional there is huge difference between Marketing and Advertising.