Category Archives: Core Marketing Concepts

This section contains all the core and basic concepts of Marketing.

Business Model and Strategy

Business model and business strategy are used interchangeably in the business world; however, they are not same. There is some difference between the two, a management professional should know how and why they are different to effectively apply either concept strategically. In simple terms, a business model is concerned with the core processes of a […]

Types Of Demand in Marketing

The art of Marketing is changing day by day. Now Marketing has become a permanent part of any Organization. Thus the Marketers are also improving their skills and the way of their thinking style. Any Organization whenever thinks about a new product or services, it is mandatory nowadays to analyze the demand. There are Generally […]

Marketing Mix 4P’s & Extended Marketing Mix 7P’s (with 7C’s of Service Marketing)

Marketing mix is a systematic and balanced combination of the four inputs which constitute the core of a company’s marketing system – the product, the price structure, the promotional activities and the place or distribution system”. These are popularly known as “Four P’s” of marketing. Let us discuss these 4p’s in details-

Viral Marketing And Artificial Demand

Viral Marketing and Artificial Demand both are different concepts of Marketing but if we look closely we can find they both are similar to each other. Viral Marketing can be defines as a marketing technique that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product […]

Marketing Vs Advertisement – A Quick Analysis

In general terms, many people think that Marketing is nothing but Advertising which is not completely wrong because ultimate aim of marketing is to drive sales by creating an awareness about the product or services to the customer. But for a marketer or a marketing professional there is huge difference between Marketing and Advertising.