Yeah, a lot of you will be shocked, disagree, and may even call me crazy to create a sensational headline with no substance.
I want to address my take on Traditional vs Digital Marketing
When we talk about digital marketing today, the only thing that immediately comes to our mind is Website, SEO, Adwords, Social channels like Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.
A lot of us very conveniently forget that email is also a mode of Digital marketing. The way we use email as a tool, the content of message delivery and analysis with personalized reach has made email marketing to be the oldest and still the most undervalued form of digital marketing Read the Complete Post
We may have a difference in opinion on the effectiveness of email marketing today for B2B or B2C, Especially with the advent of social media and native apps for the B2C audience. I think it is still powerful to cater to both the audiences including personal branding.
A lot of people misunderstand the term ‘Marketing’ with reference only to learn and apply the digital or social media marketing tools.
Social media marketing is the new buzzword. It has a different interpretation in the minds of people who perceive these terms with reference to either B2B or B2C marketing. Nowadays the new trend of personal branding is introduced and the new buzzword which again relies heavily to build your own personal profile on the social media channels.
According to me, the fundamentals of marketing form the core, and the advent of new tools and channels just helps to amplify our message and communicate to our audience in a more personal manner and analyze the campaign and responses in a measured way.
But I observed a lot of people presently are more inclined to learn the new trends of social media marketing tools like Adwords, SEO, FB Advertising, etc. I think you would also agree with me on this point as with my own personal experience we tend to go with the flow on what’s trending.
Since people, messages, and communication are important pieces of marketing. We undermine the importance of learning about marketing fundamentals which are human Psychology, Behavior, and about Cultures, which essentially determine the success of connecting with our target audience who form the core of any campaigns you addressed to.
The amount of time people are spending on the internet, mode of communication, and personalized analytics help Digital marketing as a preferred channel for today’s marketers.
Does that mean traditional marketing is dead? Absolutely Not. What I meant by traditional marketing is the medium in which traditionally the marketing used to happen before the internet i.e the Print media, TV, Radio
Again traditional marketing is still the dominant marketing channel for a rich and diverse country like India specially for B2C services. Most of us still love to read newspapers daily especially in our regional languages and regional news. Also, we spend equal attention on the radio as well as TV ads. The advantage of the traditional medium is the reach by sacrificing the personalization and measured approach.
The fact that you still are hooked on such a long content piece asserts the power of right content creation and its value. Although images and other media are also powerful media to hook people on your message, I strongly believe people still love to read the right content in all its simplicity definitely ads value.
Especially with the way we create a visualization in our mind when we are reading is so unique and different for everyone that they can relate to the content in their own personal way as against consuming video content in form of movies etc.